To understand who we are, you must learn the translation, definition, and correct pronunciation of Bar au Chocolat. 

Translation / Definition

bar au chocolat

1. chocolate bar—the kind of bar you walk into, not the kind you eat
Alors, il y'a ce garçon qui entre dans un bar au chocolat . . . 
So, there's this guy who walks into a chocolate bar . . . 

2. Bar au Chocolat is a boutique chocolatemaker. We are a vibrant resource to celebrate and teach the unique intellectual and sensory experience of chocolate. 

tablette de chocolat or plaque de chocolat 
1. chocolate bar—an ancient, beloved food comprising of cacao and cane sugar 
Cette tablette de chocolat est délicieuse.
This chocolate bar is delicious. 
tablettes de chocolat 
1. six-packwell-defined abdominal muscles
When you see a hot guy in France who has a ripped core and nicely defined abs, he has tablettes de chocolat. Ladies, and gentlemen, the next time you see a man with a six-pack, think chocolate, not beer.  

To learn the correct pronunciation of Bar au Chocolat, repeat the following: 

Bar—say Bar like bar but a little deeper [Bahr]

au—say au like the lyric in the song, "December, 1963 (Oh, What A Night)" by The Four Seasons [oh]
If you like this song, check out the French version, "Ces Soirées-Là" by singer and rapper Yannick.

Chocolat—say Chocolat starting with Cho pronounced [Show] like Tom Cruise's line in Jerry Maguire, "Show me the money!"  In the middle, co is pronounced [ko] like my nickname Coco. The ending lat is the same sound that is made while savoring food and spirits [ahhhh]. All together, it goes something like this [Showkolahhh]

Okay, let's repeat: Bar au Chocolat

At Bar au Chocolat, we love chocolate, France, a good joke, the beach, men, beer, music, movies, a delicious meal with wine, and all of the pleasure they bring.